Estrella Damm, the iconic premium lager brand of the Spanish brewing company Damm, has been unveiled as the new title sponsor of the Andalucía Masters in a significant five-year deal.
Major champion Sergio Garcia heralded the new era for the event by confirming he will return to defend his title, as well as host the event once again through his Foundation. He will be joined in the field by, amongst others, his 2018 Ryder Cup teammate and fellow Spaniard Jon Rahm.
As part of the new partnership, the prize fund for the Estrella Damm N.A. Andalucía Masters hosted by the Sergio Garcia Foundation will rise to €3,000,000 – an increase of €1,000,000 from 2018.
The tournament, at Real Club Valderrama, is also supported by the Junta de Andalucía, and will take its place in a new summer date on the European Tour, from June 27-30, 2019.
Jorge Villavecchia, Managing Director of Damm, said: “It is a real honour that one of the European Tour’s most important tournaments bears the name of Estrella Damm, our flagship brand. This will without doubt contribute to the internationalisation of the company, one of the pillars of our strategic plan. It is also a great privilege that the event is being held at the Real Club Valderrama, an unmatchable venue.
Keith Pelley, Chief Executive of the European Tour, said: “We pride ourselves in being associated with some of the best and most prestigious companies across the world and Estrella Damm fits into that category. We thank them for their support of the European Tour in addition to everyone at the Junta de Andalucía and, of course, everyone at Valderrama.
“To have a tournament on the European Tour secured at one of the great and iconic courses in the world, not just in Europe, for the next five years, is terrific.
“We also pay tribute to Sergio Garcia not just for his skill inside the ropes, which will see him return this year as defending champion, but also for his commitment to the tournament outside the ropes through his wonderful Foundation
“Players like Sergio and Jon Rahm are, of course, products of the Spanish Golf Federation who have done a fantastic job over the years in promoting golf in their home country and helping nurture young Spanish talent and advance it to the very top of the game. With seven Spanish players currently in the top 60 of our Race to Dubai, we look forward to seeing this trend continuing.
Manuel Muñoz, General Secretary of Tourism for the Junta de Andalucía, said: “Today, Andalucía once again plays a leading role as a golfing destination, a benchmark for this sport in the south of Europe. Andalucía is the preferred destination for golfers traveling to Spain and the Andalucía Masters, which we have supported since its inception, has been an important part of that.”
Visconde de Pereira Machado, President of Real Club Valderrama, said: “We are absolutely delighted to welcome Estrella Damm to our event at Real Club Valderrama. We have been working very hard to make our tournament one of the best on the European Tour schedule and we have no doubt that this new partnership will allow us to upgrade it further, to a new level.
“We look forward to welcoming players and fans from all over the world to Valderrama in June. Our golf course will be set to the highest standards of condition and will be a true test for some of the best golfers in the world.”
Tickets for the 2019 Estrella Damm N.A. Andalucía Masters hosted by the Sergio Garcia Foundation are on sale now, starting from just €7 for juniors and €18 for adults on pro-am day. For more information and to buy tickets, visit www.andaluciavalderramamasters.com